Profile
I am a Graphic & User Experience Designer with over 10 years of experience in graphic design, product design. I have worked on projects including merchandise/ brand development, digital / print marketing promotions and mobile / website user experience and interface design.
Highlights of my skills
Merchandise
・Source and communicate with local and international merchandise suppliers
・Come up with fresh and exciting design that appeal to target customers
・Hand & digitally illustrate and design for various type of merchandise
・Provide print ready file for any print requirement and restriction
・Create physical and digital visual mockup and user testing before order process
・Coordinate with suppliers for storage and shipping
Rebrand
・Have helped brand and rebrand for various company at different establish stages
・Create rebrand strategy that work within the timeframe and budget
・Design effective and recognisable brand experience that reflects the business believes and goals
・Establish a clear branding guide for brand consistency
Graphic Design
・Set up studio and take professional photos
・Graphic design for various projects
・Layout and poster design
・Find the best price for each print job
・Coordinate with printers to print and deliver within timeline
UX & UI Design
・Strong UX and UI skill
・Value user research and trackable data
・Create mid and hi-fidelity prototype
・Conduct user usability test for feedbacks and improvement
・Coordinate with developers
・Track backend usability data for further improvement
Professional Experience
Merchandising Manager
Linus Media Group/ Linus Tech Tips
2018 – Current
・Analyzed sales figures, customer reactions and market trends to anticipate product needs for a YouTube channel with over 11 million subscribers.
・Source and communicate with local and international merchandise suppliers
・Create physical and digital visual mockup and user testing before order process
User Experience Research and
Design Instructor
Interactive Arts at
Vancouver Institute of Media Arts (VanArts)
2018 – Current
・Collaborated with the department head in planning course goals.
・Created and managed research roadmap, providing coaching to students.
・Ensure positive outcomes through teamwork & diplomacy..
Creative Director / Art Director
Blenz the Canadian Coffee Company
2011–2015
・Work with marketing and operation teams to define the user experience
goals and metrics.
・Collaborate with co-founders and marketing director to ensure objectives, timeline and budget are met for all project work.
・Evaluate consumer insights and built branding standards, marketing strategies, product and franchising promotions.
・Developed and maintained practical and useful personas that elucidate users’ behaviours, attitudes, motivations, anxieties, as well as the forces and contexts that drive them.
education
Front-End Fundamentals with Javascript
Part Time
Light House Labs
2018 - 2018
UX Designer Professional
Diploma
RED Academy
2017- 2017
Marketing Management
Certificate
BCIT
2015- 2017
Design & Illustration Application of Art (IDEA)
Diploma
Capilano University
2007- 2010
featured LTT Merch Projects
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Selected Works I Have Created For BLENZ COFFEE
Featured UX Design Works
Kitch Mobile App Design
Food is kind of an afterthought at the hospital and is an overlooked part of recovery. Patients miss their life but also their comforts, one of which is food. They want a better alternative, a service that cares about their customers well being and does not believe food should be an afterthought. They need a service that can provide nourishing meals with their dietary preference in mind. To the patients, the extra care could mean a difference in their mental well-being and recovery process.
eTrove Website Redesign
eTrove is a referral and rewards-based platform offering customizable white label mobile apps to allied health services, particularly orthodontics, dental, physio and optometry. It can integrate with the clinic existing scheduling management software so their patients can check and book their appointments. It can also be used as a marketing tool to promote their clinic’s current event and promotion to their patients as well earn reward points and participate in customised activities to stay engaged.
